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Information Architecture

Organizing hierarchies and grouping content and information in a logic an seamless manner helps the user to understand and navigate the product and access the information they need in an easy way,


IA defines the model with which the product must be maintained, interlinked, presented and accessed.


The environmental context in which the product lives. Purpose, company goals, scope.


Content is all the information we want to show and display in our product. It has to be organised in a logic and comprehensive way in order to be easily accessible.




Users and their behaviours and goals are a crucial part in IA as they are the central enitity around which the product is shaped.

Architecture breakdown


The way content is organised. Categories and groups help to organise the content in a logic and meaningful way..

Labeling system

A well organised system is still difficult to use if terminology and semantics are wrong, vague or misleading. Terminology should be appropriate to the targeted audience, so this is strictly related to user personas and demographics of the potential or established userbase.


How all the information and services we offer in our product are interlinked between each other is another important aspect of the architecture. The more the content is interlinked in a logic and meaningful way, the better the user will access the informations.

Designing IA


The starting point of IA is to collect and write down most of the information we have in terms of content, context, and users. .


Once most of the informations are collected ( there is always time to add more or remove some ), it’s important to start organising them in a logic manner, like sections, categories, and groups ( card sorting is a helpful tool and resource ).


Now that categories and sections are defined, we can start interlinking and connecting these categories and sections in a logic and seamless manner. Connecting user behaviours and needs is also part of the IA.

illustration - ia.png

Information Architecture Overview

IA Basics

Tools / Whiteboards:  Miro  |  Mural  |  Whimsical  


Tools / Vector GraphicsIllustrator  |  Figma  |  XD  |  Sketch

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